Guild
Project description
- Industry
- Investment Advisory
- Country
- Brazil
- Service
- Brand strategy /
Visual identity - Year
- 2023
Guild is an investment advisory built to revolutionize the financial market, placing the client at the center of every decision with excellence, professionalism and a personal touch in complete wealth management.
Exclusive. Trustworthy. Modern.
Rupture built the strategy on the Sage and Magician archetypes and an audience that values honesty and transparency. The symbol brings together the idea of a guild, a link that connects clients to the best investments, a hidden road for their journey, the infinity sign for financial longevity and the letter G, in black, grey, white and an accent green.
The result is a consistent identity across digital, presentation and printed touchpoints, positioning Guild as a modern partner for people who want their wealth to grow with purpose.


































