Aluminas
Project description
- Industry
- Furniture Design
- Country
- Brazil
- Service
- Branding / Visual identity
- Year
- 2023
Aluminas has been designing and manufacturing high-end furniture for indoor and outdoor spaces for over 30 years. Its extensive catalog of exclusive pieces is recognized nationally and internationally, and the company was ready to focus on foreign markets and major furniture design fairs.
Modern. Elegant. Sober.
The challenge was to convey all that experience and product quality through a new identity, raising the perceived value customers had of the company and its service. The symbol brings together a chair and abstract birds, expressing the lightness and freedom of the pieces, with rounded shapes that suggest comfort and form the letter A.
The result is a modern, elegant brand consistent with its future goals, ready to stand alongside the best names in furniture design at international fairs.
























